Parallel to your sports career, you also studied interior architecture and fashion. Elodie's mother is a model maker. In fact, you both already had a step ahead in fashion.
Elodie has always been immersed in fashion; her mom used to make her running clothes. I have always been passionate about fashion and it has naturally created a connection between Elodie and I. That's why we launched our brand two years ago. I had this project in mind since 2012. I started drawing, thinking about the concept, talking about it. In a year and a half, we dropped the first collection.
How to qualify your brand?
We are often categorised as “athleisure”: sportswear worn in other contexts. We don’t really define ourselves like that due to our past, the sporty side remains very important. Yes, we do want to use comfort so that the garment can be worn outside of the sporty context, but the latter remains its primary function: jump, run, do whatever you want in our clothes and if they are cool enough to be worn outside, that means we did our job well.
What specific aspects make your difference?
We try to be ethical as possible by producing in Europe, including in Belgium. We always look for the best in every detail, fabrics, buttons, zipper, etc. We want to offer the best as we have always done in our lives and in sport, by aiming high. We create hybrid clothing, you can remove the skirt that attaches to the leggings and run, then you can put it back to continue your ordinary activities. We want to make the life of an active woman easier in all occasions whether social, familial or professional.