If the first pairs of glasses were designed by Celso Viejo, soon other skilled designers joined the Kinto project. Today, we keep training our creative talents ourselves and work in a small team to ensure that all the models faithfully represent the identity of the brand. Céline Onssels, Justin Veronesi and Pauline Capdo are designing the current models. They are supported by Johanna Viejo, who took over from her father in 2011.
From hand drawing to the finishing touches, we carry out the 300 production stages ourselves and design our eyewear in our own factory. The independence allows us to be more responsive and spontaneous:
" If, for example, we become aware of a new colour trend, our factory can respond very quickly "
Johanna Viejo, Kinto collection manager
This kind of organisation also grants our designers to have enough time to work together on designing new models. Shapes, colours, materials: all the revelant decisions are made as a team. Our hallmark is removing anything superfluous from the glasses and focusing on the details that make the difference.
As well as the variety of shapes, each of our models comes in up to eight different colours. So there’s a Kinto style for every visage.
Ergonomics is also a key factor: the glasses have to be light and easy to wear. In a sector in which technology advances at such a fast pace, we always bear in mind that every detail counts. Each pair of glasses has, for example, a system of interchangeable flex hinges. This technology allows for the frames to be repaired directly at the optician, with no waiting time.
At Kinto, we’re on a continuous quest to prove that independents have their place at the heart of a dynamic and ever-changing market.